The BuzzFeed "pivot" away from podcasts makes sense when you remember that BuzzFeed lives and dies as a business on detailed analytics. Web content has them. Video has them. Podcasts still don't.
You can know exactly who clicked on a story, how far they got, where their mouse moved, and where they went next. You can get a really clear picture of who's watching videos and for how long. We still can't even figure out what counts as a fucking download in podcasting.
Combine that with the so called "discovery problem" of podcasting and it makes sense that a company whose main business proposition is selling advertisers very good analytics & creating a place with extremely discoverable content would turn away from the medium. pic.twitter.com/VXKkJWEFNS