I had coffee w/ a friend today running a D2C tobacco biz. Rev ramping nicely and interested in raising money. I suggested something like @indievc bit not sure the right vehicle. Is vc the right path, a la @ForerunnerVC ?
Alex Sharp @ajsharp
maybe angellist or angels in general cc @jmj
Just not sure the 2-3x multiples on ecomm biz justifies venture money. I'm going to do some more research but was hoping lazyweb would help me out.