Thanks to @BenMullin for searching for truth rather than convenience.
We should unequivocally push for more transparency in corporate America; but scapegoating this error for a very poorly thought out decision by many publishers is categorically incorrect. https://t.co/NU51HfYEp1
Virtually every publisher that rode the Facebook video wave was doing so purely based on the raw scale of three second views. Not high intent viewing, not average time spent, and not near-term monetization.
How do I know? I was as complicit in that mistake as anyone else.