Wrote a new post about conversational commerce (#ConvComm) and how I got it wrong! 🤦🏻♂️
It stems from a broad conversation I had with @ShaneMac last fall.
That conversation turned into the first episode of the BRAND 🆕 #MachineYearning podcast:https://t.co/4jqozrXlBz
A key insight is that to do #ConvComm well, you have to start at a higher level, and so I'm proposing a new container, which I call #RelationshipDesign.
See if you follow my thread and then LMKWYT here: https://t.co/TIpw8sn9Q5
A person is an individual human (typically with the ability of discernment).