Words that mean a lot of me from @sama, certainly the guiding words for me over many many projects. Problem—most people say they have plans (even after getting punched in the face) but they really don’t have plans. So what is a plan, really? 1/ pic.twitter.com/9xt1X7z7a0
A plan is not "what are you going to do". That’s still a vision. Most everyone thinks a plan is a detailed list of what you will get done in kanban. One way to think about this is to first make sure you have a strategy, but what’s that?
At the company level there is Mission, Vision, Plan, Tactices. See how plan is one part of this. Combine these and you have a strategy. Conflate them or fail to differentiate and you have a mess. pic.twitter.com/p8WhfeXD3y
1/ Much analysis: Apple has long known it is missing the boat on providing low priced phones—strategic mistake to cede “low end” to Android. Or raised prices too much/soon. Then it must be an easy answer to just lower prices or make low priced phones. Ack! Harder than it looks.
2/ Pricing is much more sophisticated than this. Pricing not only says who can afford your product but also establishes a brand, determines channel, & more.
Many say Apple is a luxury brand; certainly they focused on that. Clearly more recently prices have gone up in real terms.
3/ PC v Mac really showed the weakness in appealing to luxury brand in a volume driven market. High prices were the undoing of the Mac from the very early days.
Going back to 1990, height of Apple, PCs sold at 10X the Mac run rate. But Macs had much higher margins per device.
1/ “Writing is thinking” is my favorite saying in “how to work” in a company. It is very interesting to dive into this a bit because I often get so much pushback, especially from startups and/or those focused on agility.
Writing is super hard. It takes more time to write than it does to talk. It also takes more time to write a page of text than a single slide. Let’s look at one example, the paragraph on handstands from Jeff Bezos’ annual letter. pic.twitter.com/LKLOfo3rw8
I made a slide in about 5 minutes that simulates what it would be like if I had this story in my head before a meeting (Note: I continue to live developing a perfect handstand).
This is typically what you’d see in a team meeting on this topic. pic.twitter.com/PLjKVOgxYx
Consumerization attributes include buyer, user experience, pricing, etc. Key is productivity is minimizing usage or time to complete task, maximizing the value of single use case. Design point very different than consumer services MAU, MPU so "consummation" can be misunderstood.
PC era was "bring your own" with ppl buying s/w at computer stores, using for work. IT took over—*all* software was bought, deployed, controlled. Always some "leakage" of course. SaaS (eg SFDC, DBX, Gmail) showed people do go around IT but this was rough.
Important part of this whole model (especially early) was a "departmental customizer". Ppl writing VBA macros, templates, even big Access database apps. Or buyers of first gen SaaS infrastructure. Created infrastructure highly dependent on single employee or contractors. FRAGILE.