With all due respect to the design studio involved, this entire article highlights so many issues with the current state of digital design. The first being the viewpoint that Amazon needs “fixing” and that designers know better and are the ones to do it. https://t.co/JljygbMQ8M
There isn’t an industry out there that isn’t afraid of Amazon, 100 million people are Prime subscribers, and they account for almost half of all ecommerce spend, but it needs “fixing” because the website isn’t pretty.
“Amazon is woefully lacking when it comes to user-centered design.” Tens of millions of people literally speak to Amazon Alexa everyday. #VoiceFirst is the essence of user-centered interaction, and Amazon has more open jobs for Alexa alone than all of Google has right now.