9/ “PMs are the idea generators”: More than any other product dev role, PMs are judged nearly exclusively on the output of their team. Unlike eng or design, there are few independent artifacts to hang their hats on.
10/ The degenerate case is PMs who think their ultimate work product is new ideas. They churn out 10x more concepts than their team could ever build.
11/ This has a two-fold downside: their team execution suffers without sufficient PM attention, and it stifles the potential creativity from non-product teammates.