I’ve been doing a lot of mentoring sessions with early stage entrepreneurs, and I tend to ask the same questions every time. I’ll post them here, in case it helps others.
Consumerization attributes include buyer, user experience, pricing, etc. Key is productivity is minimizing usage or time to complete task, maximizing the value of single use case. Design point very different than consumer services MAU, MPU so "consummation" can be misunderstood.