Here is a lesson passed onto me by many wise people when I first started learning B2B sales, now I pass it onto you:
The higher you charge, the more you’re valued and respected. The correct price is “complaining about the price but still paying.”
When we first started the biz, we wondered, how do you sell to a big corp? How do you get an "in?" Here is a thread on what's worked for us.
Between selling Twitch and starting Atrium, I’ve thought a lot about how B2B compares to B2C - favorably, in my opinion.
Recommended stages for growing a B2B business (thread):
1. Do informational interviews with people who might be customers to get a sense of what’s needed. Network.
2. Talk to other entrepreneurs. Learn from them. Network.